Macro

Introduction Macro environment analysis remains to be one of the basic initial steps in any strategic analysis (Williams Adrian, 1997). Therefore, this paper provides a PEST Analysis of a movie industry while using ‘A Horror Show at the Cinemaplex’ as a case study in its analysis.Advertising We will write a custom case study sample on Macro-Environment Analysis of ‘A Horror Show at the Cinemaplex’ Using PESTE Approach specifically for you for only $16.05 $11/page Learn More PEST approach is an analysis of the macro environment that involves scanning the external environment of a business entity. It helps to understand the political, socio-cultural, economic and technological environments. It is a useful tool that is used to evaluate the market by determining whether there is decline or growth in business activities. Therefore, it provides the organization with various options that the organization can implement to direct its bus iness activities. Macro-environment analysis Political/Legal factor Order of Importance Issue +/- Effect on Growth 1 Change of policy: The policy that was adopted by FCC which required all broadcasters to change to digital technology by mid of 2009 is ascribed to have had a high impact on the film industry. + (for expansion of movie theater industry) 2 Price Changes: Price wars at retail level that occurred during the Christmas period of 2008 resulted to a drop of HD players below 200 dollars. -(Enabled potential customers to acquire their own home theater) 3 Home theater competition: Rivalry of the home theaters systems with movie theater industry -(theater industry) +(potential customers) 4 Programming Issues/ Policy Issues: Unbalanced show of the advertisements and movies during Movie Theater sessions. -(potential customers) +(for theater industry) 5 Large screen policy: The sole value proposition that is offered by large screens of movie theaters. +(overall) 6 T echnology changeover policy: The theater industry was slow in adopting new technologies. -(overall ) 7 Court Rulings: The supreme court ruling of 1948 against the studios encouraged competition in the industry +(for customers) -(for the theater industry) Overall Rating: +/-BALANCED Economic factor Order of Importance Issue +/- Effect on Growth 1 Revenue turnover: Revenues have maintained to be high. +(theater industry) Sales of alternative products: Massive sales of DVDs and subsequent expansion of their technology. +(potential customers) -(theater industry) 2 Slow income growth rate: Its growth has been slow. For instance, for a period spanning from 1997 to 2007, revenue increased only by five percent. -(Overall) 3 Slow market growth rate: Stagnation of the consumer market despite increase in population -(overall) 4 Production costs: The movie investment required a large capital base. This formed some basis as to why the industry experienced some decline as t he success formula for this industry became elusive. -(theater industry) 5 High production costs: The cost of making a typical feature was too high in the current times as it has increased by 25 percent. -(overall) 6 High auxiliary costs: A part from production costs; other associated costs such as marketing remained to be high as they even accounted for a third of the entire production costs. -(overall) Overall rating: – NEGATIVE Socio-cultural factor Order of Impact / Importance Issue +/- Effect on Growth 1 Growth of theaters: Numbers of theaters have declined -(overall) Growth of screens: The screens numbers have over the time remained constant. +(overall) 2 Entertainment demography: Demographic data shows that customers in the market spends substantial amount of time on entertainment in a year since an average American dedicates 3500 hours for entertainment annually but only spends 12 hours watching movies. + (overall) 3 Theater as a necessity: It i s also noted in the case study that the ability of the audience being provided by what they do not have in their homes is highly diminishing since they can get the same from the comfort of their homes. -(theater industry) 4 Ancient social imbalance: Television technology that was believed to be a preserve of the rich only is now available and accessible to all classes of people which provide cinema experience to them. +(overall) 5 Taste varieties: Little differences in services offered in the movie industry since they show almost the same movies and other services such as food remain identical. -(overall) 6 Appeal for Movie Theater: A good opportunity to go out of the house; An ideal location for a date. +(overall) Overall rating: + POSITIVE Technological factor Order of Importance Issue +/- Effect on Growth 1 Technological changes: Technological revolutions in the cinema since digital technologies have resulted to high resolution of digitized images on the screen. +(overall) 2 LCD technology: Decline in manufacturing costs as a result of LCD technology for television screens and computers. +(overall) 3 Fall in television prices: Decline in prices of televisions which fell by 65 percent in the year 2007. This has resulted to more purchasing power on the part of the potential clients for their home theaters. -(theater industry) +(potential customers) 4 Packages at lower cost: DVD Players, large television screens and speaker components are currently packaged at a low cost. +(potential customers) -(theater industry) 5 DVD technologies: Penetration of the market by DVD players that are highly defined +(potential customers) -(theater industry) 6 high percentage content of HD: Provision of high percentage content of HD to customers by cable and satellite television providers. +(potential customers) -(theater industry) Overall: + POSITIVE Environmental factor Order of Importance Issue +/- Effect on Growth 1 Environmental disru ptions: Disruptions such as cell phones, unending adverts during the show, rude patrons which characterize the environment of operation of the theater industry. -(overall) 2 Environmental relevance of theater movies: Movies as a source of entertainment in the operating environment are still popular. +(theater industry) 3 Environmental opportunities for movie viewing: Opportunities that facilitate viewing movies outside the theaters have increased tremendously. +(overall) 4 Environmental popularity of movie theaters: Few people are going to theaters to watch movies +(theater industry) 5 Environmental segment of movie theater popularity: The core audience of the movie theater is young people between the ages of 12 years to 24 years old. -(theater industry) 6 Environmental attractions of movie theaters: Theatrical value of sound systems in movie theaters +(theater industry) Overall: + POSITIVE Summary of Macro-Environment Analysis Macro-environment analysis of ‘a h orror show at the cinemaplex’ using PESTE approach covers five aspects of the external environment of operation. Therefore, the analysis covered political, economic, societal, technological and environmental factors surrounding the organization in its business operations. For that matter, all these factors through the analysis done, it has been established that they have immense impacts on the business operations of the movie theater industry in either a positive or negative manner. To begin with, political factors have been found to offering both palatable and non palatable factors in a balanced form for the industry. For instance, since politics concerns crafting of policies in societies, there have been several policies that have been passed in the operating environment that have been both friendly and unfriendly to the movie theater industry. For example, a policy was adopted by FCC that required all broadcasters to change to digital technology by June of 2009. This polic y promoted home theater to the disadvantage of the movie theater industry.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In respect to societal analysis, the results of the case study indicates that the socio cultural factors in the environment offers more positive factors for movie theater industry as compared to its negative related factors. On the other hand, economic analysis indicates that there have been slow rate of growth in respect to revenue turnover of the film industry. For example, for the period of ten years, the revenue had only grown by five percent which is relatively low compared to that long span of time. Nonetheless, management of the film industry also became a challenge to the players in the industry since it required substantial amount of capital compared to other alternative sources of entertainment. Moreover, concerning technological analysis, it was establis hed that there have been various technological changes that have taken place which have impacted on industry performance. For example, there have been revolutions in the cinema industry since digital technologies which have resulted to high resolution of digitized images on the screen. This has made players in the industry to embrace the digital technologies as opposed to the traditional technology. Nonetheless, technological environment offer more positive factors to the theater industry as compared to negative factors. Lastly, concerning the environmental analysis, it was established that there was widespread complaints from customers concerning the environment from which they were subjected to view these movies. For example, it was affirmed by several customers that the environments were disorderly and some activities usually took place that acted as disruptions during move viewing. However, environmental factors still provides more positive factors for the theater industry as co mpared to negative attributed factors. Future Direction The movie theater industry is in future characterized by several developments that are likely to revolutionize the entire industry. Nonetheless, this revolution is likely to revolve around digital technology.Advertising We will write a custom case study sample on Macro-Environment Analysis of ‘A Horror Show at the Cinemaplex’ Using PESTE Approach specifically for you for only $16.05 $11/page Learn More The digital technology is likely to turn and revolutionize the movie theater industry by packaging these movie products into new digital media (Nelmes, 2001). For that matter, Movie Theater products are likely to expand and reach more potential clients than it is the case in the current times. Moreover, the future trends of the film industry is leading to an online showcasing where movie theater products will be marketed and exhibited using online technology. For instance, the technologi cal players’ are shaping the industry towards this direction. The best example is the YouTube technology which is an online service supported by Google. This technology enables viewing of movies and other films online. Therefore, it is evident that the future direction of the film industry is heading to online viewing which will enable film lovers to view their preferred film and film stars in any place irrespective of the geographical location. Internet technology will also turn out the film industry into a virtual film industry which is directly opposite to the current arrangement of the industry. The requirement that one needs to be in a certain physical location to entertain himself or herself from Movie Theater is likely to change due to amalgamation of internet technology. Consequently, due to faster development of internet technologies such as wireless devices and mobile technologies, several remote locations will be connected which were not covered with physical movie theaters (Kerr, 1986). As a result this is likely to increase the rate of people appreciating film industry as a resource for entertainment. Moreover, in respect to social aspects of the societies, there is a drastic shift in respect to social media and networks. The new and future pattern is the application of web 2.0 technologies which have been entrenched in diverse social networks (Pendakur, 1990). Therefore, the film and movie theater industry have no option but to appreciate this technologies and apply them in their operations.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, the traditional film technology had been characterized by large sizes and bulkiness. However, technology is now transforming this approach by coming up with ubiquitous gadgets. This is going to shape the future of the film industry. It can be proved from the use of potable ICT devices that are already in use today and therefore, film industry is likely to take the same route. In addition, the trend of the technological improvement is going towards avatars and seamless standards which will be capable to move from one platform to another. As a result, the auxiliary technology will go through enhancements to have a better and improved 3 dimension visualization. Moreover, this will also help in saving substantial amount of capital since transfer from one format to the next will be highly valued in the film industry. Furthermore, economics will influence the film industry in a number of ways. For instance, due to economic crisis that constantly affect the world, it is likely to have adverse effects on the film industry. Therefore, the industry is likely to face some scarcity of resources in the near future since recession and ever declining consumer purchasing power is also likely to have some adverse effects to the industry (Benshoff n Sean, 2004). References Benshoff, H. Sean, G. (2004) America on film. UK, Blackwell Publishing. Kerr, P. (1986) The Hollywood film industry: a reader. New York, Routledge Kegan Paul plc. Nelmes, J. (2001) An Introduction to film Studies. New York, Routledge. Pendakur, M. (1990) The Political Economy of the Canadian Film Industry. Canada, Wayne State University Press. Williams, T. Adrian, G. (1997) The Business Approach training. England, Gower Publishing Ltd. This case study on Macro-Environment Analysis of ‘A Horror Show at the Cinemaplex’ Using PESTE Approach was written and submitted by user Adelynn P. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Macro

Free Essays on Crime and Punishment

A highly used theme in the book crime and punishment is alienation. Raskolnikov alienates himself from society because he feels as if he is â€Å"superior† to others. He feels as if he doesn’t need to relate with others because of his superiority. After murdering Lizaveta and Alyona Ivanova, Raskolnikov isolates himself because he feels guilty. Raskolnikov sees himself as a being a superman, and is above all rules that govern society. Raskonikov probably thought he was extraordinary when he wrote the Ubermensch theory. Murdering Alyona, the pawnbroker led him to believe it was right and he gained his superiority through that. But he was unable to cover up his emotions of guilt. Many situations throughout the book proved this, such as when he was at the police station and the fresh paint smell led him to faint because it reminded him of the murders. According to Raskolnikov’s theory, he thought the reason he committed the crime was because he thought he as superior. After! committing the crime, he became ill, either the crime commited makes you become ill, or illness makes you commit the crime. Raskolnikov thought he was helping the society by his right to eliminate unneeded people. But he felt guilt from murdering Lizaveta out of fear. This was the guilt that led him to become ill. Raskolnikov did change the world, but nobody benefited from it. This proves that Raskolnikov is not a superior man, because he could not overcome his guilt. He could be superior, if repressed his feelings of guilt. Raskolniklov’s theory states there are tow types of people in the world, â€Å"ordinary† men and â€Å"extraordinary† men. â€Å"Ordinary† men have no right to reshape the laws because they are not superior, yet â€Å"extraordinary† men has the right because he is superior. Raskolnikov refers to Napoleon as being superior because he overcame many great obstacles to become superior. Raskolnikov did not become superior beca... Free Essays on Crime And Punishment Free Essays on Crime And Punishment Crime and Punishment - Suffering In the novel Crime and Punishment, by Fyodor Dostoevsky, suffering is an integral part of every character?s role. However, the message that Dostoevsky wants to present with the main character, Raskolnikov, is not one of the Christian idea of salvation through suffering. Rather, it appears to me, as if the author never lets his main character suffer mentally throughout the novel, in relation to the crime, that is. His only pain seems to be physical sicknes. Raskolnikov commits a premeditated murder in a state of delirium. He ends up committing a second murder, which he never ever wanted to be responsible for. He kills Lizaveta, an exceedingly innocent person. But does the author ever remind us of the murder at any time in the novel again? Not in the physical sense of the crime itself. The reader doesn?t hear about how heavily the murders are weighing on his heart, or how he is tormented by visions of the crime. He doesn?t feel the least bit guilty about having committed the crime, only his pride?s hurt. He doesn?t mention the idea of the pain that might arise from recurrent visions of the crime. Raskolnikov never again recalls the massive amounts of blood everywhere, the look on Lizaveta?s face when he brings down the axe on her head. These things clearly show that the crime isn?t what might cause him suffering, or pain, it is something else. After Raskolnikov is sent off to Siberia, he doesn?t feel remorseful. His feelings haven?t changed about his crime, he feels bad at not being able to living up to his own ideas of greatness. He grows depressed only when he learns of his mother?s death. Raskolnikov still hasn?t found any reason to feel remorse for his crimes. He takes Siberia as his punishment, because of how annoying it is to go through all these formalities, and ridicularities that it entails. Yet, he actually feels more comfortable in Siberia than in his home in St. Petersburg. It?s more... Free Essays on Crime and Punishment A highly used theme in the book crime and punishment is alienation. Raskolnikov alienates himself from society because he feels as if he is â€Å"superior† to others. He feels as if he doesn’t need to relate with others because of his superiority. After murdering Lizaveta and Alyona Ivanova, Raskolnikov isolates himself because he feels guilty. Raskolnikov sees himself as a being a superman, and is above all rules that govern society. Raskonikov probably thought he was extraordinary when he wrote the Ubermensch theory. Murdering Alyona, the pawnbroker led him to believe it was right and he gained his superiority through that. But he was unable to cover up his emotions of guilt. Many situations throughout the book proved this, such as when he was at the police station and the fresh paint smell led him to faint because it reminded him of the murders. According to Raskolnikov’s theory, he thought the reason he committed the crime was because he thought he as superior. After! committing the crime, he became ill, either the crime commited makes you become ill, or illness makes you commit the crime. Raskolnikov thought he was helping the society by his right to eliminate unneeded people. But he felt guilt from murdering Lizaveta out of fear. This was the guilt that led him to become ill. Raskolnikov did change the world, but nobody benefited from it. This proves that Raskolnikov is not a superior man, because he could not overcome his guilt. He could be superior, if repressed his feelings of guilt. Raskolniklov’s theory states there are tow types of people in the world, â€Å"ordinary† men and â€Å"extraordinary† men. â€Å"Ordinary† men have no right to reshape the laws because they are not superior, yet â€Å"extraordinary† men has the right because he is superior. Raskolnikov refers to Napoleon as being superior because he overcame many great obstacles to become superior. Raskolnikov did not become superior beca... Free Essays on Crime And Punishment â€Å"But if such a one is forced for the sake of his idea to step over a corpse or wade through blood, he can, I maintain, find himself, in his conscience, a sanction for wading through blood†¦Ã¢â‚¬  With these words, Dostoevsky, author of Crime and Punishment, gives the reader a clear look at the type of ideas which fill the mind of his main character. Raskolnikov, the protagonist, sums up his overtaking beliefs in this quote that he derives from Nietzsche’s philosophy. Dostoevsky develops Raskolnikov as being completely engulfed by a theory which believes that â€Å"the rearing of a human species higher and stronger than that which surrounds us, even if this could only be achieved by the sacrifice of masses of such men as we know, would be a great, a real progress.† Raskolniknov believes he is part of this superior race and his feelings of supremacy isolate him from others in society, even his family. Raskolnikov is an individual alienated from society wh o justifies his vain actions by a superhuman theory. Through background information, the author explains to his audience that Raskolnikov is a student at the university in St. Petersburg but drops out because he becomes mentally overwhelmed by his contemplations of murder. Through use of an article Raskolnikov writes in the newspaper, the antagonist of the story becomes aware of Raskolnikov’s justifications. Dostoevsky uses an argument between protagonist and antagonist to unveil Raskolnikov’s philosophy. In this altercation, Raskolnikov says, â€Å"†¦Solon, Mahomet, Napoleon, and so on†¦these benefactors and leaders of humanity were guilty of terrible carnage. I maintain that all great men or even men a little out of the common, capable of giving a new word, must from their very nature be criminals.† With these thoughts, Dostoevsky reveals Raskolnikov’s true preoccupations with Nietzsche’s philosophy. He develops the argument further to include the impact of the phi... Free Essays on Crime and Punishment Crime and Punishment Symbols from the text: The symbol of the cross is prominent in the novel, and represents the burden of suffering that Raskolnikov, as well as the other virtuous characters in the novel, must bear. This suffering can be seen as sharing the common grief of humanity and giving of oneself to others, and thus furthering life. Characters such as Luzhin, the old pawnbroker and Svidrigailov, who live selfishly and so reject this burden, remain impure, and in Svidrigailov's case especially, spiritually sick and depraved. In fact, Svidrigailov embodies evil, the side of Raskolnikov that rationalizes murder and resists turning himself in. By contrast, Sonia embodies love, the half of Raskolnikov's nature that unhesitatingly gives all he has for a poor man's funeral or risks his life to save two children. The ax, which Raskolnikov uses to commit the murders, symbolizes the two halves of Raskolnikov's nature. These opposing sides are in conflict throughout the novel and are reflected in his two victims, the old pawnbroker and Lizaveta. He uses the blunt side to murder the old woman and the sharp edge to kill Lizaveta, symbolizing that he has killed himself in the act as well. The Haymarket, or city square, can be seen as representing the common people or humanity. When he wanders through this area in the throes of his illness, Raskolnikov can blend easily into the crowd, signifying that he is not the extraordinary man of his theories. And when he goes to turn himself in, he obeys Sonia's instructions to go into the square and bow to the earth, asking it for forgiveness. In instructing him to do so, Sonia returns him to humanity and to life. It is interesting to note as well that when Raskolnikov takes Sonia's cross, it is the Cypress one, which he remarks stands for the common people. By committing murder, he has set himself above common morality and now must return. There is also an apparent tension between reason or i... Free Essays on Crime And Punishment Sacrifice is important to an individual’s well being. It is intertwined with ones sense of right and wrong, as sacrifice is usually letting go of something important in order to do what is right. Sacrifice literally means to sell or give away at a loss. In Crime and Punishment, many characters gave something away that left them at a loss but also may have helped them in the long run. Sacrifice is shown as a necessity through the characters of Raskolnikov, Sonia, and Svidrigailov. Raskolnikov sacrificed many parts of his life in order to be rehabilitated. As a test to his extraordinary man theory, in the beginning of the novel Raskolnikov murdered the pawnbroker as a sacrifice to improve society because the world would be better without the â€Å"old hag† (pg. 407). As he explained to Sonia, he believed that he killed himself and the devil killed the old hag, as she had deserved. This shows that he sacrificed his own life to murder the pawnbroker, which at the time he felt was the right thing to do. As his condition worsened Raskolnikov felt that it was suitable to disconnect himself with his mother who loved him so dearly, in order to give her peace of mind. This sacrifice helped Pulcheria because she would have worried far too much if she had known what was happening to Raskolnikov and the crime that he commited. Lastly at the end of the novel, Raskolnikov was forced to sacrifice his freedom in order to rehabilitate himself in Siberia and have a c hance to live without suffering when he gets out. The only way for this rehabilitation was confession as Porfiry had explained to him; therefore his confession was imminent and provided Raskolnikov with the only possible solution rather than killing himself. Without the help of Sonia, Raskolnikov may not have confessed and sacrificed his freedom, but he also may not have survived. Sonia is a very sacrificial character as she represents many things to Raskolnikov and to her family. T... Free Essays on Crime And Punishment Crime and Punishment The tone of the scene in Crime and Punishment was violent and at the same time also calm and sensual. Rashkolnikov’s eagerness to take away life has transformed him into a careless mad man who resorted to any measures to get what he wants. The description of each action demonstrates Rashkolnikov’s awareness of his surroundings and proves that he is sane and understands all of his choices. The diction of this passage conveys mental madness, â€Å"†¦Am I going out of my mind†¦Ã¢â‚¬  because of having read the letter from his mom and sister about their sacrifices for his education has driven him to find any means to prove himself. Rashkolnikov is an educator and has lost his self worth and feels powerless, â€Å"he froze, †¦ still as death† with his actions he feels each ounce of gained mental and physical power. Before Rashkolnikov had no control of his life or what was in stored for the future, he would have money and the next broke again. His mother and sister have already made decisions in order to help his with his future and feels like he has given nothing in return. The love he has for his family has caused him to commit murder and â€Å"unexpected murder†, Rashkolnikov continued his rampage and refused to be caught. His sensuality has defined himself as a person who cares for others â€Å" †¦thin, light, gray-streaked hair... † and takes time to describe the victim’s features. A cold-blooded killer would not take the time to describe his actions because those facts aren’t in a killer mind at all. The fear that Rashkolnikov felt was shame and embarrassment but he felt he was doing the right thing and he had to make sureâ€Å"†¦Struck once more†¦Ã¢â‚¬  that everything was final. His sense of failure has taking over his mind and has made killing Aliona and her sister Lizaveta justified. Rashkolnikov’s interpretations of what he is doing displays a mental consideration for each dead body, he examines the v...

The Role of Sound and Music in Modern Cinema Essay

The Role of Sound and Music in Modern Cinema - Essay Example This paper discrubes the most important effect the advent of sound had on screenplays was that screenwriters were now able to use dialogue and give their characters a voice. To make a conclusion a distinction can only be made regarding a director's specific stylistic and aesthetic choices within the respective crafts. And as the development of sound over the decades has shown, the advent of new technologies, film theory and criticism, audiences and genre expectations, studio interests, marketing issues, casting, social movements, trends and fashions can all influence a director's reasoning behind the individual design of a soundtrack. By exploring the historical development of sound in the movies, from a pianist visualising galloping horses to its first appearance in The Jazz Singer in 1927, to the masterfully executed dance scene in Godard's Band a parte, to Tarantino's post-modern usage of popular song, it is clear that sound has developed into the equal partner of cinematography as the director's main storytelling tool. Pioneered over the decades by such versatile directors like Renoir, Godard, Hitchcock, Leone and Coppola, sound design and score have given characters a voice, locations an atmosphere, the narrative an unifying force and resulted in audiences not only being able to enjoy spell-bounding visuals, but also to appreciate a film with all its emotional, subconscious, realistic or surrealistic audio-aesthetic facets. To conclude, sound design and score can't be read as unrelated entities in a films' soundtrack. Throughout the history of cinema, filmmakers have discovered that sound design and film music are equally effective story telling tools.... The following examples show how sound has been used as a versatile and powerful storytelling tools in the movies. Sound can: set up the mood for a film: The opening scene of Le Mepris where shots of Brigitte Bardot's naked body are accompanied by a melancholic score that indicates that tragedy is looming. reflect a film's theme: The 'duelling banjo' scene in Deliverance, where a hillbilly boy outplays a city-slicker, supports the film's theme of socio-cultural differences between rural and urban America. be used as an editing tool to create rhythm: The sex scene in Delicatessen where all activities in an apartment building rhythmically adapt to the sound of coil springs under a couple's bed. create suspense: The aggressive string motif in Jaws indicates a shark attack is imminent. reflect a character: The light-hearted flute melody that introduces free-spirit Nobody at the beginning of My Name Is Nobody. place a film in a specific cultural and historical setting: Ska, Northern Soul a nd 1980's pop songs make up the soundtrack of This Is England (2006) that is set in the English Skinhead scene of 1983. It has to be noted that aforementioned films are examples of how sound design and film music (meaning both a score that is specifically composed for a film as well as published music) are used as a storytelling tool. Indeed, it is hard to identify just one film that doesn't use sound design and music on its soundtrack. Hence, my argument in the following essay will be that sound design and film music don't exist separately but make up a movie's aural landscape together, as they are both powerful audio storytelling tools in their own right. Furthermore, I will analyse the motivations behind individual directors' different approaches towards