Communication Evolution Trump Tech Samples †MyAssignmenthelp.com

Question: Discuss about the Communication Evolution Trump Tech. Answer: Literature Review The elections this time in United States unlike the previous elections, as the candidates directly represented the status quo of the two parties they belonged form, Democrat and Republicans. The election was more about the personality and approach of the two candidates, rather than their party ideology (Lilleker et al. 2016). Donald Trump took a very ingenious approach in presenting himself as an outsider in politics and someone who was a perfect representative of the American dream. He is an established business personality, and property honcho, however he had no substantial experience in the field of politics (Williams 2017). Trump had from the very beginning shaped his personality to the voters as a person who is strictly right wing and he included a no compromise policy against the immigrants (Norpoth 2016). A lot of political experts dubbed his approach as being pro white and viewing the Asian and African people as outsiders. This made a lot of people doubt the victory of Trump into office as a substantial amount of votes come from the Asians and Afro Americans. However, the media campaign that Trump took was different and unconventional (Davis 2016). Trump focused on unlikely voters who rarely has been participants of the primaries, which elects the Presidential nominates, and Trump successfully managed to win the primaries. The low propensity voters strategy worked out well (Montanaro 2016). The data analysts and the campaign designers launched one of the most unusual campaigns that had been ever been conducted. A data operation to predict the campaign outcomes had been designed inside the Trump towers known as the Trump Tech. There were contracts set up with Nation builder a platform that has been designed digitally to establish contact with the volunteers, workers and supporters. There have been various controversies during the political campaign that was taken up by Donald Trump, one of which was Gender issues. According to Wang et al. (2016) both Hillary Clinton and Donald Trump used woman card in their political campaign to win the votes of the women. However, some comments made by Donald Trump helped the media against him to portray him as anti-women. Apart from that the media took up the case of Russian hand in US election to establish that Trump has been getting outside support in the elections, and his election as a President can hamper national security (Lichtblau and Myers 2016). As reported by BBC US intelligence agencies have concluded Moscow tried to sway the presidential election in favor of Mr. Trump. It is alleged that Russian hackers stole information linked to the campaign of his rival Hillary Clinton and passed it to WikiLeaks so it could be released to undermine her. Congressional committees were set up to investigate the matter and, in Mar ch, then-FBI director James Comey confirmed the bureau had its own inquiry. However, the clever election campaign adopted by the Trump camp was effective enough to remove the obstacles and hurdles posed by the media and successfully win the elections. In terms of the media of United States, it was initially seen that most of the big media houses were against the Trump campaign. Huffington Post, The New York Times and CNN were some of the news agencies that continuously reported against Donald Trump, to which Trump decided to give direct rebuttals (Azari 2016). The media got divided into pro Trump and anti-Trump Camps (Pickard 2017). Trump even popularized the term Fake News to contradict the US media campaign against him. The word was popularized soon enough and got enlisted as the word of the year (Hirst 2017). Trump has been closely followed by the media and his tweets and Facebook posts during the election campaign has been given a detailed coverage. There was a typing error that was posted from Donald Trumps twitter account which was later included in many online dictionaries. This more than required coverage on Trump actually helped him in the process. Trump did not appear to be a figure who would compromise on his stance. He portrayed himself as someone who is fixed on his plans to build a wall to keep ways illegal immigrants from Mexico and to deport the existing illegal immigrants from the country (Lakoff 2016). America had recently seen some violent terrorist attacks and many crimes committed by illegal immigrants had affected the citizens of the country to a large extent. Trumps political campaign had taken all these factors into consideration and the campaigners wisely penetrated the minds of the people (Francia 2017). Content Analysis The various strategies taken by the political campaigners of Trump had affectively managed to influence the mind of the audience. The media campaign was designed intelligently and in a sequential method. In the required phase the primaries were targeted, and the most unusual voters in this category were influenced to vote in favor of Trump. This had helped in ensuring the candidature of Trump. The media campaigners successfully detected what are the issues which had angered the public in the 8 year long Obama tenure. Unemployment, crime rates, terrorist activities and illegal activities of the immigrants were topping the list. Trump systematically imbibed these into his political campaign and displayed a no compromise policy against all of these issues. This had successfully initiated the process of bringing many disenchanted Obama supporters to his side as well. The data center of Trump was one of the highest tech data centers used in any political election ever by any party. This g ave the campaigners a real time understanding of the moods of people and the political trends of the country. These are some of the ways in which a political campaign was used to influence voting during the 2016 United States Presidential election. References: Azari, J.R., 2016. How the news media helped to nominate Trump.Political Communication,33(4), pp.677-680. Davis, A., 2016. How Trump Won: Why Hillary Clinton Lost and What the Democrats Can Learn from the Shocking 2016 Election.Amazon Digital Services LLC, NY, USA. Francia, P.L., 2017. Free media and Twitter in the 2016 presidential election: The unconventional campaign of Donald Trump.Social Science Computer Review, p.0894439317730302. Hirst, M., 2017. Towards a political economy of fake news.The Political Economy of Communication,5(2). Lakoff, G., 2016. Why Trump?.Huffington Post blog, March,3. Lichtblau, E. and Myers, S.L., 2016. Investigating Donald Trump, FBI Sees No Clear Link to Russia.New York Times. Lilleker, D., Jackson, D., Thorsen, E. and Veneti, A., 2016. US Election Analysis 2016: Media, Voters and the Campaign. Montanaro, D., 2016. 7 Reasons Donald Trump Won the Presidential Election.NPR. org. November,12. Norpoth, H., 2016. Primary model predicts Trump victory.USA TODAY,7, p.16. Pickard, V., 2017. Media failures in the age of Trump.The Political Economy of Communication,4(2). Wang, Y., Feng, Y., Luo, J. and Zhang, X., 2016, December. Pricing the woman card: Gender politics between Hillary Clinton and Donald Trump. InBig Data (Big Data), 2016 IEEE International Conference on(pp. 2541-2544). IEEE. Williams, C.B., 2017. Introduction: Social media, political marketing and the 2016 US election.